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Key debates in the translation of advertising material

Key debates in the translation of advertising material
-5% dte. 57,80€
54,91€
Estalvia 2,89€
Enviament
Gratuït
  • Editorial ST. JEROME
  • ISBN13 9781900650809
  • ISBN10 1900650800
-5% dte. exclusiu web

Key debates in the translation of advertising material

Enviament
Gratuït
-5% dte.   57,80€
54,91€
Estalvia 2,89€
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Explores interdependent aspects of the interlingual and intercultural transfer of an advertising message. The contributions emphasize features of culture specificity, of multi-medial semiotic interaction, of values and stereotypes, and most importantly, they recommend strategies and approaches to assist translators.

  • Editorial ST. JEROME
  • ISBN13 9781900650809
  • ISBN10 1900650800